In a bid to strengthen its bonds with fans and collectors, Formula 1 has decided to extend its exclusive trading card and sticker partnership with Topps, a well-known subsidiary of Fanatics. This strategic move solidifies the position of Topps as the official licensee for creating trading cards featuring the esteemed international racing series’ drivers from Formula 1, Formula 2, and Formula 3 categories. Having held this prestigious role since 2020, Topps continues its journey with Formula 1 under a renewed multi-year agreement.
The collaboration between Formula 1 and Topps will see the production of trading card and sticker collections showcasing a diverse array of drivers participating in the thrilling races across the Formula 1, Formula 2, and Formula 3 series. Additionally, as part of this renewed partnership, Topps will actively participate in various 2024 FIA Formula One World Championship Grands Prix events. The exciting initiation will start at the highly anticipated Austrian Grand Prix, where attendees can get their hands on exclusive and limited-edition trading cards, adding a delightful touch to the live race experiences.
With the renewal of this partnership, Emily Prazer, the Chief Commercial Officer of Formula 1, and Kelvin Smith, the Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their excitement and joy. Prazer and Smith both emphasized the pivotal role of this collaboration in effectively reaching a wider audience and creating avenues for fans to connect with their beloved drivers and teams through the charm of unique collectibles. The core objective of this agreement is to elevate the overall fan experience by introducing special products and engaging programs tailored to enhance fan engagement, although the exact tenure of this renewed alliance remains undisclosed.
The continued partnership between Formula 1 and Topps signifies a shared commitment to fostering a deeper connection between the motorsport community and its enthusiastic followers. By producing trading card and sticker collections that reflect the essence of Formula 1, Formula 2, and Formula 3, Topps ensures that fans and collectors alike have access to exclusive and high-quality memorabilia that embodies the thrill and excitement of the races. Through this renewed collaboration, both entities aim to captivate fans’ hearts and minds while creating lasting memories and moments of joy for the global Formula 1 fan base.
As Formula 1 gears up for another exhilarating season of racing, the extension of its exclusive trading card and sticker agreement with Topps sets the stage for an enhanced fan experience filled with excitement, collectible treasures, and unforgettable moments. Fans can eagerly anticipate the release of new trading card collections featuring their favorite drivers, providing them with a tangible connection to the pulsating energy and competitive spirit of the Formula 1 races. With Topps’ creative prowess and Formula 1’s iconic status in the world of motorsport, this partnership promises to deliver a fusion of passion, innovation, and collectible magic for fans across the globe.
In a realm where speed, skill, and adrenaline converge, Formula 1 and Topps unite once again to ignite the passion of fans, celebrate the achievements of drivers, and create a vibrant tapestry of collectible memories that truly capture the essence of the prestigious racing series. As the world of motorsport ventures into a new era of excitement and competition, the enduring collaboration between Formula 1 and Topps stands as a testament to the enduring appeal and timeless charm of collecting trading cards that encapsulate the magic of Formula 1’s legendary moments and inspiring heroes.
