Richmond Football Club (RFC) is making waves in the sports retail world with its latest announcement of an exclusive long-term partnership with Fanatics, a leading global digital sports platform. Boasting an impressive history as winners of 13 AFL Premierships, RFC aims to take its fan experience to new heights with this collaboration, catering to Tigers supporters across the globe.
The cornerstone of this partnership is the revamped online store and updated in-person club shop, now exclusively operated by Fanatics. Richmond fans can indulge in a plethora of officially licensed merchandise, including guernseys, training wear, headwear, and fan apparel, promising the most extensive collection of Tigers gear ever available. The Roar Store, situated at Punt Road, is set to become a hotspot for fans seeking to show their support in style.
Utilizing Fanatics’ advanced Cloud Commerce Platform (CCP), the newly launched online Roar Store offers Tigers supporters a seamless shopping experience. With high-resolution product displays, a user-friendly checkout process, multiple language options, and quick access to the latest products, fans can easily browse and make purchases whether they are on a desktop or mobile device.
This strategic partnership marks an expansion of Fanatics’ presence in Australia, following a significant league-wide agreement with the AFL last year. Fanatics has also partnered with the Essendon Football Club and Rugby Australia, solidifying its position as a key player in the sports merchandising industry.
Dino Imbriano, General Manager – Consumer Business at Richmond Football Club, expressed his enthusiasm for the collaboration, stating, “Partnering with Fanatics was a clear choice when seeking new avenues to engage our passionate Tigers fans worldwide. We look forward to showcasing our enhanced merchandise offering through the new online and in-person stores, setting a benchmark in the league.”
Tyler Emsden, Director of Business Development, Australia & New Zealand at Fanatics, also conveyed his excitement about the partnership, emphasizing the shared commitment to excellence and fan-centric values. He added, “Our collaboration with Richmond Football Club underscores our dedication to providing Tigers fans globally with an exceptional retail experience, ensuring that they can proudly support the Yellow and Black wherever they are.”
The alliance between Richmond Football Club and Fanatics promises to revolutionize the fan experience by offering an unparalleled shopping journey and an extensive array of merchandise for Tigers supporters worldwide. With a focus on quality, variety, and accessibility, this partnership is set to elevate the way fans engage with their favorite team, reinforcing the bond between RFC and its global fanbase.
