The football frenzy is showing no signs of slowing down as the Football Association (FA) takes a bold leap forward in its partnership with Fanatics. In the wake of their roaring success at Euro 2024, the FA has decided to not only renew but also significantly expand its collaboration with Fanatics, a digital sports platform that has been making waves globally.
This thrilling decision comes hot on the heels of an unprecedented surge in merchandise sales, especially fueled by the triumphant performance of the England team at Euro 2024, which saw a jaw-dropping spike in England merchandise breaking records left, right, and center.
What’s in store with this expanded partnership, you ask? Well, for starters, Fanatics will continue to hold the eCommerce rights with the FA, overseeing the official online England Store. But that’s not all – they’ll also be taking charge of on-site retail operations during England’s home games, domestic cup finals, and even concerts held at the iconic Wembley Stadium. That’s what we call a merchandise makeover!
But wait, there’s more! Fanatics is not just stopping at managing retail operations; they’re also stepping into a new role as the FA’s official partner in scouting out fresh licensees. This move ensures that FA merchandise remains at the top of its game across all product categories, giving fans an unbeatable range of top-tier goodies to choose from.
James Gray, the Commercial Director at the Football Association, couldn’t contain his excitement about this renewed partnership. He expressed his delight, highlighting the significant growth seen across retail and merchandising channels since the beginning of the partnership in 2018. Gray emphasized how this growth translates into vital funds being pumped back into nurturing every level of the game, from grassroots initiatives to professional gameplay.
The FA’s dedication to providing fans with a top-notch shopping experience is unwavering. They’re pulling out all the stops to ensure that fans, be it online shoppers or in-store browsers, have access to the crème de la crème of merchandise. From the latest jerseys to a wide array of products, fans are spoiled for choice when it comes to expressing their love for the Three Lions and the Lionesses.
Fanatics, on the other hand, is basking in the glow of this extended partnership, solidifying its position in the international football scene. With partnerships already in place with major football associations like the French Football Federation, the German Football Federation, and the UEFA, Fanatics is truly making a mark in the football merchandising world.
Stephen Dowling, the International President of Fanatics, echoed his excitement about the expanded collaboration with the FA. He described it as a pleasure and privilege to deepen ties with the FA and continue serving fans of the Three Lions and Lionesses, two powerhouse teams in global football. With optimism and fervor running high among England fans post-Euros and the Lionesses’ recent successes, Fanatics is geared up to bring fans closer to their beloved teams and players.
This expansion of the FA-Fanatics partnership signals a new chapter in providing exceptional experiences and products to England football enthusiasts worldwide. Get ready to gear up in style and show your support for the Three Lions like never before!
