Topps, a prominent player in the sports card market, has ventured into new territory by partnering with Gary Vaynerchuk’s VeeFriends to introduce a fresh line of trading cards. This collaboration, set to debut at New York Comic Con, marks an exciting evolution in the non-sports trading card segment.
VeeFriends, known for its captivating characters and empowering messages, has gained a loyal following under the creative vision of Gary Vaynerchuk. These distinctive characters, designed to instill values of kindness and growth, will now come to life on Topps Chrome cards through this multi-year partnership. Attendees at New York Comic Con will have the exclusive opportunity to preview the new VeeFriends cards at booth #1217 on October 17.
The collaboration between Vaynerchuk’s VeeFriends and Topps signifies a strategic move by both parties to expand their reach and captivate a broader audience. Following a successful partnership with Fanatics brand zerocool in 2021, VeeFriends is poised to enhance its presence with the introduction of Topps Chrome cards featuring beloved characters like Notorious Ninja and Patient Panda.
Kelvin Smith, Senior Vice President of Global Licensing and Partnerships at Fanatics Collectibles, expresses enthusiasm for this collaboration, emphasizing the shared goal of enhancing the collector experience. The partnership exemplifies Topps’ commitment to innovation, as it endeavors to engage a new generation of collectors through non-traditional card offerings.
VeeFriends President Andy Krainak views this partnership as an opportunity to extend the brand’s influence and engage with audiences on a global scale. By aligning VeeFriends characters with Topps Chrome products, the collaboration aims to infuse storytelling and creativity into the trading card space, providing fans with a multi-dimensional experience.
With a mission to cultivate community through storytelling, games, and collectibles, VeeFriends is dedicated to expanding its impact through diverse mediums. Partnering with Topps enables VeeFriends to reach a wider demographic, inviting kids and families to immerse themselves in the world of these vibrant characters through trading cards, comics, and animations.
The launch at New York Comic Con strategically positions VeeFriends to connect with a diverse audience, showcasing its characters and collectibles to fans of all ages. This debut marks a significant milestone in Topps’ foray into entertainment-focused cards, following previous collaborations with industry giants like Disney and Marvel.
Topps’ venture into non-sports trading cards underscores its commitment to exploring new horizons and diversifying its product offerings. With an eye towards untapped potential in the non-sports card category, Topps aims to expand its presence in the entertainment market, promising a wave of innovative releases in the future.
Through the collaboration with VeeFriends, Topps initiates a fresh chapter in the trading card realm, inviting enthusiasts to engage with a dynamic collection of characters and narratives. The partnership not only paves the way for a vibrant new line of trading cards but also solidifies VeeFriends’ standing as a leading player in the collectibles landscape, forging stronger connections with fans worldwide.
