Title: Panini Secures Extended WNBA Trading Card Deal Through 2025
Subtitle: Continuing their commitment, Panini extends its exclusive WNBA trading card partnership.
Meta Description: Panini and the WNBA Players’ Association have renewed their exclusive trading card agreement, with plans to enhance player marketing and product innovation through 2025.
Content:
What’s New
Panini, in collaboration with the WNBA Players’ Association, has confirmed a multi-year continuation of their exclusive trading card partnership. Since 2019, Panini has been crafting WNBA cards under well-known lines such as Donruss, Prizm, and Select, as well as luxury products like Flawless and National Treasures. This new agreement, brokered by OneTeam Partners, is touted by Panini as the most financially rewarding licensing deal for female athletes. The financial specifics remain undisclosed.
Panini will uphold its role as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company plans to amplify investments in player marketing, product advancement, autograph contracts, and event sponsorships like the WNBPA Rookie Premiere.
The WNBA's popularity has grown thanks to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, with MVP A’ja Wilson, recently clinched the league title. Panini has released the 2025 Donruss WNBA series, with Panini Prizm WNBA and the inaugural Panini Impeccable WNBA on the horizon. Other releases are expected but yet to be announced.
Configuration at a Glance
- Panini continues as the exclusive creator of WNBA trading cards.
- Recent and upcoming offerings include Donruss WNBA (2025), Panini Prizm WNBA, and the first Panini Impeccable WNBA.
- High-end series like Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings persist through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Celebrated for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Incorporates Rated Rookies and various insert sets.
- Rookie Royalty: Features high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically provide low-numbered parallels and premium inserts.
Autographs & Relics
- Increased autograph agreements for WNBA players as part of the renewed deal.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have included premium autograph and memorabilia content.
- Future products are anticipated to feature autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes introduced the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini is committed to product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but not yet announced.
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